Our Story

Our Story

Smalltot is a concept store bringing together modern Scandi design and quality kids products. 

Our owner, Meg, was always on the hunt to find modern kids products for her daughter Marlowe. She loved discovering new brands and small independents, then after a couple of months an idea was planted. From there, Smalltot was born, delivering beautifully cool kids products to design conscious parents and their little ones. 

We are based in Winchester, in the south of England. Whilst on maternity leave from her role in marketing and social media for a retail company, Meg decided to take the exciting plunge herself and launch Smalltot, because frankly, who doesn't have time to run an online business with a small baby! 

Our brands are a modern mix of established and independent lifestyle brands, who mix style with functionality. From ooh noo and Cink to Olli Ella and Konges Sløjd, we stock a large collection of tableware, soft furnishings, bedding and toys, many of which are Organic and ethically produced. 

We understand that you like to receive your order quickly, with a smile and who doesn’t love pretty packaging…so that’s what you get, simple! All our packages are packed lovingly, so there’s no need to worry when it comes to finding last minute presents; our team will even help you choose a perfect gift, simply send us a message. 

We celebrated our first birthday in May 2018 and welcomed a coveted selection of brands this year including organic brand Konges Sløjd and bamboo dinnerware brand Cink. Orginially called Nursery Edit, we shook things up in 2019 and gave the website and brand a refresh with the new name of Smalltot! 

So what next…we plan on expanding our range to offer you even more beautiful products from carefully selected brands. If you love a particular brand that we haven’t discovered yet, let us know and maybe you will be seeing them on Smalltot in the future. 

Want nursery and style inspiration for your baby and toddler? Be the first to know about exclusive offers? Or just be part of our girl gang? Follow us on social @smalltot, we love a sneak peek too! Tag your instagram photos #smalltot as we really love seeing your babes enjoying our products. 

Smalltot x