Ooh noo was born when one of their designers became a young mother. She wanted the best for her children: bedding that was well designed and made of pure materials that could be washed ad infinitum. Bedding that she could mix and match and use for both her children: a boy and a girl.
Before long, she found herself designing the bedding with the help of other members of the ooh noo team. Only the items that survived the extreme testing conditions and were comfortable for the children made it to the collection. The collection now includes beautiful wooden toys and building blocks.